The Coach's Critical Error? Challenging Wilcox and an Unassailable Executive Tier

Tbecame clear Ruben Amorim endured losing against lower-league opposition. Survive losing a crucial continental showpiece against a particularly poor Spurs sides in living memory. He withstood home defeats to West Ham and Wolves, finishing 15th, his rigid approach, laying waste to the team's most promising academy products, the 32% win rate, calling the squad the worst in Manchester United history. But there was one adversary against whom Ruben Amorim was not permitted to engage. If you challenge Jason Wilcox, and you best not miss.

Unfortunately, similar to numerous top-flight defender in Blackburn’s title-winning campaign, the coach took on Jason Wilcox and appears to have missed. Even the most casual observer can see the paradoxical situation: a coach who often railed his squad for failing in individual battles succumbing when confronted by the white heat and formidable presence of one of the Premier League’s most intimidating football executives.

In truth, this entire bruising episode appears to portray the director in a whole new light. Perhaps it might have been easy, based on his brief stint of experience at Southampton, to view him as merely a functionary within the club's structure: an individual whose appointment was due as much to his friendship with his former boss a fellow executive as any demonstrable skill. How mistaken we all were. By masterfully outmanoeuvring United’s feted head coach, as he outmanoeuvred the unfortunate Dan Ashworth earlier, Jason Wilcox has proved himself to be among football's true generals: a strategic mind that United’s mid-table rivals are now justifiably concerned.

The Strategic Clash Over System & Ideology

For example, this was the director who being involved in the hierarchy that appointed the 3-4-3 fundamentalist Amorim in the first place, was instrumental in attempting to convince Amorim to abandon his favored formation. Unsurprisingly, these pleas were resisted. However, such directives hold greater authority when delivered by a man with the unimpeachable football pedigree of Jason Wilcox, holder of three England caps and a contributor to a championship team decades past.

Maybe eventually Jason Wilcox may be persuaded to explain his thought processes to the rest of us. Maybe one day questions may arise regarding why the coach is walking away with a full payout, without any compensation reduction clause in place. The director seldom speaks in public, for excellent reasons. The true intellectuals of this sport – individuals such as Jason Wilcox – simply operate on a plane beyond our own prosaic understanding. If he ever did speak, probably all we would hear is a series of high-frequency signals and complex calculations. Wanting is not the same as being prepared to comprehend it.

Sir Jim Ratcliffe allegedly suggested using the winger at right wing-back.
The club's co-owner has allegedly proposed utilizing the attacker in an unfamiliar defensive position. Photograph: Simon Stacpoole/Offside/Getty Images

An Supreme Authority Behind the Throne

Naturally, in training our focus on Jason Wilcox we overlook the true genius behind the modern United throne. The director is, after all, simply carrying out the directives of his superior Sir Jim Ratcliffe, who privately has made very clear his desire for a four-man defense. According to reports, the owner has also suggested playing Bryan Mbeumo as a right wing-back. The owner is eager for United to adopt analytics and analytics. According to ESPN, in an executive meeting soon after his investment, he announced that United’s style to football “will be determined by this group”.

Ultimately, Ratcliffe is an expert in this technical footballing stuff, leveraging his previous experience in petrochemicals and yachting. Above all he is immensely wealthy, and it is known, the wealthy are superior: more insightful, more wise, more tactically astute, simply better. Whom else would you trust to manage an enlightened programme of austerity, the construction of a new stadium that appears similar to an abstract design, the acquisition of a new striker?

The New Soccer Order: Directors Above Managers

This is a trend that is becoming prevalent in top-tier football. For decades, teams mistakenly entrusted major sporting choices to subordinate staff like managers, scouts – players themselves. Perhaps it was once possible for a young, innovative manager with a philosophy and energy to join an organization and see their vision supported to fruition. But how many companies have such individuals set up? How many mass redundancies have they managed? Far preferable to invest the real power where it belongs: the executive class, the casually dressed executives, the individuals with impressive professional resumes. It is wiser to determine the tactics in the boardroom and hire someone who can tailor their offering accordingly. If managers were formerly chefs, they are now more like Deliveroo drivers: not really responsible for the food, yet finally accountable should it be delivered poorly or fails to meet standards.

Nowadays, their job is increasingly less about defining the vision and more about selling it: the receptionist of the operation, the visible figurehead for a club they have minimal power to influence. Enzo Maresca takes a squad of very young players into the Champions League and wins domestic cups, and essentially is dismissed for talking. Wilfried Nancy finds his reputation ruined whereas those individuals who hired him live to blunder another day.

The Neoliberal Game: Responsibility for the Coaches

And perhaps in a small way this is simply corporate governance in action: the rise of a privileged overclass who can never be wrong, whose decisions remain untouchable, whose errors can always be sacked away without justification. Hire the 3-4-3 coach and then dismiss them for using excessively 3-4-3. Bring in the process guy and later bin them for taking excessive time. And above all show gratitude; for the incremental season ticket price rises, for the latest summer signings, for the fact that the adults – however well qualified – are in charge.

Andrea Dillon
Andrea Dillon

Laura Bennet is a communications expert with over a decade of experience in digital transformation and team collaboration strategies.